Yolunda Harrell originally hails from Alabama (Roll Tide) but grew up predominantly in South Carolina. She has worked, served, and lived in the Charlottesville area for the last 13 years. Yolunda is a Christian, wife, business partner, executive manager, entrepreneur and CEO and Founder of New Hill Development Corporation.
Read MoreRepeatedly hired and promoted to challenging operations to improve asset management, quality of service, employee recruitment and retention, training and development of staff, ultimately leading to increased profitability. Developed and executed strategic revenue, marketing, and business strategies in existing, transitional, and start-up assets from $1m to $12m in annual revenues whilst simultaneously leading teams ranging from 15 to 90 members. During her hotel management career, Yolunda oversaw renovations and redevelopment projects ranging from as little as $1m to upwards of $10m.
Since living in Charlottesville, Yolunda has endeavored to contribute positively to the fabric of what is deemed as “community” by: volunteering as a GED tutor for the Adult Learning Center, acting as a facilitator for Dialogue on Race, community organizing for the City of Promise, and helping to create a social networking organization to connect African Americans in Charlottesville known as the Black Professional Network to name a few. Yolunda also decided to return to college to get her Bachelor’s degree in Business Administration while also participating in and volunteering for an entrepreneur development program known as Community Investment Collaborative which led to the development of her co-owned business, A Taste of Home Southern Cuisine; a food truck and catering business. Yolunda’s desire to work more effectively in her community led to her participation in the Board Development Academy through the Center for Non-Profit Excellence. Upon completion of her board training Yolunda began serving on the board of Girl Scouts of the Virginia Skyline, Charlottesville Albemarle Convention and Visitor’s Bureau, and BPN. Yolunda was raised to believe in the Golden Rule, to seek to give more than you seek to receive, and to bring forth thoughtful solutions to challenging opportunities. These values are what drive her vision and her purpose.