Once the communications strategies/tactics/activities have been selected determine what resources (people, money and materials) will need to be allocated to complete the tasks then establish a budget for each activity. If the sum of the costs exceed the resources available either reduce the activities or consider raising additional revenue needed for the campaign.
Example:
- VIP Bus Tours
a) Bus rental – $500
b) Lunch at the church – $400
c) Microphone and speakers system – borrow from Parks and Recreation
d) Printing of tour handouts – 20 copies – $400
e) Misc. costs – $200
f) Total budget for the event $1,500