What are the key messages that need to be conveyed to the target audiences for then to take the actions you desire? Craft the messages in succinct statements of 5 to 10 words. Such short key points can be conveyed to the media or in brief discussions with key members of your target audiences. You want the message to be crisp and powerful. It needs to convey urgency and compel action.
- Property values and taxes have declined 30% in the last 2 years.
- Vacant properties and blight are increasing and spreading into adjacent neighborhoods.
- The homeownership rate in the neighborhood is dropping sharply.
- Public action is needed now to halt this downward spiral.